A Swan Is Born

May 8, 2017

Bye Bye Maternity, Hello Swan Parties…

The past nine months of my maternity leave has by far been the most pleasurable nine months I’ve ever had, bonding with my baby, watching my toddler turn into a cleaning obsessed fun-loving character and planning my bridal shower, and wedding!

The Swan is Born…

Six months into my maternity, I started getting itchy feet and wanted to dip my toe back in to work. After a recent trip to Berlin for Valentine’s weekend, I decided to start a business plan on a concept I’d been considering for some time.

When Paul proposed in February 2016 at the Ice Hotel in Iceland, I wanted to take my bridal party to a luxury destination that was high end and sophisticated. I have been lucky enough to travel to some amazing places around the world and didn’t want my bridal party celebrations abroad to be compromised. Whilst looking online for a company to book this through, I was disappointed to see that a lot of them couldn’t offer what I was looking for. Strippers, shots and suspenders didn’t excite me, but beach clubs, private dining and personal shopping trips did!

Sexy, Sassy Swans…

I realised I had found a niche to provide people like myself luxury holidays for bridal parties, so I came up with Swan Parties! Instead of a hen, you’re a swan who is sassy, sexy, sophisticated, loves to travel and be entertained in opulent surroundings.

Since starting my business plan in March I’ve not been able to put it down. I set Swan Parties up as a limited company, bought the trademarks, designed my logo and started building my website. I am working with some of top the travel and leisure companies in the UK who will be providing luxury travel packages from around the world. I am launching with 8 destination; Las Vegas, New York, Dubai, Paris, Milan, Barcelona, Cannes and Marbella. Swan Parties will look after everything from flights, accommodation in five star resorts, tables at some of the top bars and restaurants in the world, and activities such as yacht hire, beach clubs and helicopter rides, to name a few.

Prep & Pamper…

Anyone who has planned a bridal party will know how time consuming and frustrating it can be, Swan Parties is here to do all the groundwork by recommending places to drink, dine, relax and discover all over the world. Swans will also be able to purchase luxury beauty products and apparel such as Fake Bake, Bronzie – the first after tanning loungewear range, and will soon be launching a brand collaboration with ClaireaBella who will be designing personalised Swan Party bags and clothing. Bridal parties can prep and pamper themselves before their ‘Swancation’.

Lets Celebrate…

The pre-launch event was held at the stunning Manchester venue, Menagerie on Saturday 6th May 2107, where we showered 10 ladies with champagne, afternoon tea and luxury gift bags, and in return I picked their brains on my concept as an intimate focus group. An eclectic mix of businesswomen, brides-to-be, bridesmaids and ladies who love to lunch dined on the traditional afternoon tea of cakes and scones accompanied with Moet and Chandon champagne or tea for the designated drivers! It was a pleasure to see my good friend Seema Malhotra from the Real Housewives of Cheshire join us, who as the owner of fashion brand Forever Unique it was great to hear her wise words and feedback.

It’s an exciting time and I hope you will enjoy sharing my journey.