Where it all began


Swan Parties is the brainchild of PR girl Zeri Cheetham-Karcz, who launched the concept in May 2017. You may have seen Zeri grace your TV screens on dramas such as Waterloo Road, Cracker, New Street Law and Scott & Bailey. After 15 years in the entertainment industry and graduating with a PR degree at Leeds University, she set up Manchester based PR agency, Red Russian PR working with a host of fashion, beauty and lifestyle brands. Juggling motherhood and work life hasn’t been easy but this business concept with born during her maternity leave with her second son, and after become engaged herself find a gap in the market for luxury hen parties.


After becoming engaged on Valentines Day 2016, it was then that the concept of Swan Parties started to take shape. Struggling to find a beautiful destination to take her bridal party, she made her own bespoke holiday to Cannes, making sure that every element of the trip had waves of wow factors from the travel. The accommodation and the activities, had to be the best for her group of girls.

I have been lucky enough to travel to so many beautiful places around the world, and when my fiance proposed to me in at the Ice Hotel in Iceland, the first thing I started planning was my trip away with my girls! Strippers, shots and suspenders was not my idea of fun, I wanted to take my girls somewhere beautiful, luxurious and make amazing memories.